Bright Green™ home care products as an alternative to most conventionally produced products on the market today. Sold exclusively at Safeway, Bright Green features cleaning and laundry products made with naturally derived and biodegradable ingredients, paper products made from 100% recycled content and high-efficiency light bulbs.
The 22 items in the Bright Green line have been individually evaluated by a third-party certifying agency for naturally derived and biodegradable ingredients, post-consumer recycled content and energy efficiency. All products have been formulated to be as effective as the leading national brand of traditional household cleaning, laundry, paper and lighting products – and they are affordably priced. With Bright Green, Safeway customers have a highly effective and affordable solution to care for their homes and contribute to a cleaner and healthier planet.
On product labeling, we strive for precise declarations on all items we self-manufacture. We require outside corporate brand manufacturers to certify their ingredients come from reputable sources and comply with all applicable food safety and labeling regulations. Safeway will often bring in third-party experts to audit our processes and facilities and to analyze our products.
Safeway supports the requirements of all state and federal regulations to ensure the judicious and careful use of pesticides on the products we offer. The safety of our products is of utmost importance at Safeway, and we implement sustainable alternatives to pesticides where applicable.



